The gourmet cookie brand is coming to Clarendon Blvd later this year as part of a plan to scale beyond New York City and strengthen its brand position.
Arlington, VA (RestaurantNews.com) Chip City Cookies, the gourmet cookie brand that rotates its flavorful and sizable cookies every week, recently signed a lease for a new location in Arlington, Virginia to officially open later this year. This follows four Q1 openings in New Jersey and New York City.
The soon-to-open Chip City location, which is located at 2700-14A Clarendon Blvd in Arlington, Virginia, is the latest addition to the brand’s growing footprint as it plans to cross 40 open units by the end of 2023 and strengthen its position in the competitive cookie segment.
Born in Astoria, Queens in 2017, Chip City Cookies began as a hobby between childhood friends Peter Phillips and Theodore Gailas, as the duo challenged each other on who could make the best cookie. A small storefront, some equipment and a dream led the entrepreneurial team to open store one. Now they’re taking on development across the East Coast.
“We are looking forward to entering Virginia,” said Chip City founder and CEO Peter Phillips. “This new location is another incredible step forward for the brand and the business mission we have—to make communities smile through the quality of our products and to make our employees feel purpose in their communities.”
Today, Chip City now has 18 locations across New York and New Jersey. The growing brand now has plans to enter into other new markets throughout the rest of 2023, including Florida, Massachusetts, Connecticut, Maryland and Washington, D.C.
The brand rotates more than 40 unique flavors every year, such as Peanut Butter & Jelly, the Everything Cookie, Oatmeal Apple Pie, Blueberry Cheesecake, S’Mores, Lemon Berry and the Cannoli Cookie. Each week, the menu changes to offer classic flavors and seasonal varieties.
In 2022, Chip City received a $10 million investment from Enlightened Hospitality Investments (EHI), the growth equity fund associated with Danny Meyer’s Union Square Hospitality Group (USHG). The investment will be used to support the brand’s multi-state expansion and growth of its direct-to-consumer business, bolstered by its ship-anywhere partnership with Uber Eats.
About Chip City
Chip City was born in Astoria, Queens in July of 2017 as a hobby between two childhood friends who sought to recreate the simple taste of their childhood. What began as a fun challenge to see who could create the best cookie turned into the Chip City we know and love today. The brand currently has more than 15 locations across New York and New Jersey, with plans to enter into new markets, including Florida, Massachusetts, Virginia, Maryland and Connecticut. Learn more at www.chipcitycookies.com.
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Author: RestaurantNews.com Chip City Signs Lease for Newest Location in Arlington, VA on Its Path to Cross 40 Open Stores by the End of 2023 RestaurantNews.com https://www.restaurantnews.com/chip-city-signs-lease-for-newest-location-in-arlington-va-on-its-path-to-cross-40-open-stores-by-the-end-of-2023-050523/ https://www.restaurantnews.com/feed/ May 5, 2023 RestaurantNews.com 12:01 pm