CRISP & GREEN Expands in Illinois With New Naperville Restaurant

Healthy Fast Casual Chain Grows Midwest Footprint with Second Chicagoland Location

Minneapolis, MN  (RestaurantNews.com)  CRISP & GREEN®, a fast-casual dining destination known for its convenient, chef-crafted and health-focused menu, is deepening its Chicagoland presence with the grand opening of its newest restaurant in Naperville on November 11. This marks the brand’s second Illinois location, following the success of its Vernon Hills restaurant, which opened in 2023 and quickly cultivated a loyal fanbase.

“Following the strong guest reception in Vernon Hills, our expansion into Naperville continues our development in the Chicago metro area and in markets that share our passion for wellness and community,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “The Midwest has been deeply instrumental to our origin story, and Naperville, which embodies the same active and health-forward lifestyle our brand was built on, is a natural next step in our journey.”

The Naperville location will be operated by the OM Group, a CRISP & GREEN franchise partner since 2024. The group owns two Minnesota locations, including Grand Avenue in St. Paul and Uptown Lakes in Minneapolis. In addition to Naperville, the OM Group is expected to open additional Chicagoland locations within the next 24 months, helping to further cement the brand’s commitment to bring convenient, healthy food to more Illinois communities.

“Naperville is a key market for us; it’s a city that welcomes innovation, embraces quality and appreciates wellness, and we’re excited to introduce CRISP & GREEN to this vibrant community,” said a spokesperson from the OM Group. “We’ve seen firsthand how authentically CRISP & GREEN resonates with guests, and this consumer passion continues to spark our expansion efforts throughout Illinois with a concept that makes a genuine impact and has a track record for success.”

CRISP & GREEN’s expansion is underpinned by a unique model that balances corporate-owned restaurants with a growing roster of franchise partners, ensuring consistency in execution while scaling quickly to meet demand. Since its founding in 2016, CRISP & GREEN has carved out a distinctive niche in the healthy fast-casual space, blending chef-crafted convenience with a commitment to wellbeing. From craveable grain bowls, hearty salads, low carb wraps, functional smoothies and more, every menu item is designed to energize every lifestyle. More than just a restaurant, CRISP & GREEN has become a wellness hub where guests gather to fuel body and mind.

To celebrate the Naperville opening, CRISP & GREEN is offering a Grand Opening Free Food event from 10:30 a.m. to 1:30 p.m. on November 11, where guests can enjoy a complimentary entrée. Guests must download the CRISP & GREEN app and scan their loyalty account at checkout to receive their free item. As part of its mission to empower healthier communities, CRISP & GREEN will also host a free Wellness Series event on November 22 at 11 a.m. All are invited to meet at the restaurant for a Sweat Sessions class led by local fitness partner and barre, strength and dance instructor Aubre Winters. Reserve your spot now by registering on Eventbrite. The event will be followed by a CRISP & GREEN food sampling and premium wellness brand activations at the restaurant.

Located at 448 S Route 59, Suite #108, the Naperville CRISP & GREEN will be open daily from 10:30 a.m. to 9 p.m. For more information on the brand, visit CrispAndGreen.com and follow @crispandgreen on Instagram and Facebook.

About CRISP & GREEN®

CRISP & GREEN® is a fast-casual dining destination offering chef-crafted healthy menu options including salads, grain bowls, smoothies, wraps, acai bowls and more. Founded in 2016, the lifestyle brand is dedicated to supporting guests’ wellness journeys and providing the ingredients for the next era of wellness. With almost 50 locations across the U.S., CRISP & GREEN is rapidly expanding, driven by its “Live Crisp” ethos – serving up hospitality, community, and seasonally-minded healthy dishes in equal measure. For more information, visit CrispAndGreen.com.

Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
909-270-6608

 

 

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CRISP & GREEN Expands in Illinois With New Naperville Restaurant