la Madeleine Launches All-Day Brunch with New Artisan Menu Items, Upgraded Classics and $5 Mimosas

From an indulgent Crème Brûlée creation to hand-carved meat sandwiches, the bakery and café brand raises the bar with thicker, fluffier French toast and expanded options for guests daily

Dallas, TX  (RestaurantNews.com)  Starting March 4, la Madeleine is debuting a revamped all-day brunch menu designed for lingering lunches, afternoon indulgences and early-evening apéritifs. With delectable sandwiches, elevated café-style French toasts and $5 mimosas available every day during regular operating hours, the lineup sets a new standard for quality and craft at the café.

While traditional concepts turn off the griddle by mid-afternoon, la Madeleine is leaning into true French-inspired café culture – both l’apéritif, the pre-dinner tradition of enjoying a sparkling drink centered around conversation and connection, and le goûter, the afternoon sweet snack ritual enjoyed around 4 p.m.

“At la Madeleine, we want guests to feel like they can come in and be able to satisfy a craving,” said John Dillon, CEO and president of la Madeleine. “Every item on this menu was built around quality you can taste: richer flavors, better ingredients and dishes that feel special. Whether someone is stopping in for a late breakfast or winding down their day with a mimosa and our upgraded French toasts, we want that moment to feel worth it.”

At the heart of the updated menu is an expanded French toast collection – now made with thicker, fluffier slices for a richer, more indulgent bite – alongside a new line of artisan sandwiches crafted with hand-carved meats:

• Crème Brûlée French Toast (NEW!) – Golden French toast stacked with a layer of rich crème brûlée piped in between for a caramelized bite, finished with whipped topping and maple syrup.
• The Frenchie (NEW!) – A croissant prepared French toast-style, layered with crème anglaise and mascarpone, topped with blackberry jam, fresh berries and an almond crumble.
• Hot Honey Ham & Fromage (NEW!) – Hand-carved ham and four melted cheeses pressed in a buttery panini, finished with a drizzle of hot honey for a subtle kick.
• Café Club (NEW!) – Toasted bread stacked with hand-carved turkey, crispy bacon, lettuce, tomato, mayo and avocado.
• Classic French Toast – Two slices of thicker, fluffier French toast dusted with powdered sugar, topped with a pat of butter and served with warm maple syrup for an upgraded take on a timeless favorite.
• Classic French Toast with Fresh Berry Trio – The improved classic topped with fresh strawberries, blueberries and raspberries, finished with silky whipped topping.

Spanning sweet and savory – and best enjoyed with a $5 mimosa in hand to further embrace the spirit of connections and celebrations – the café-bakery brand is creating new occasions where there is always time for something sweet, something sparkling, and a reason to gather for guests.

The All-Day Brunch Menu is available at participating locations beginning March 4. For more information, visit laMadeleine.com.

About la Madeleine

Since 1983, la Madeleine has delivered an accessible, welcoming bakery and café experience made for comfort and connection. The café’s menu includes all-day breakfast, brunch, soupes, salades, sandwiches, pastas, coffees and entrées, plus a French-inspired bakery display featuring fresh bread, pastries and desserts. la Madeleine operates nearly 90 corporate and franchise locations across the U.S., with a growing presence in airports, universities and hospitals, as well as two international cafés in Bangalore, India. Learn more at laMadeleine.com.

About Groupe Le Duff

The world leader in bakery, pastry and catering, Groupe Le Duff is present in more than 100 countries and on five continents. Since its founding in 1976, Groupe Le Duff has achieved success through its restaurant chains Brioche Dorée, Del Arte, Le Fournil de Pierre, la Madeleine (United States), and Kamps (Germany), as well as its brands Bridor and Cité Gourmande, which manufacture premium quality products for more than 45,000 restaurants and hotels worldwide.

Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com

The post la Madeleine Launches All-Day Brunch with New Artisan Menu Items, Upgraded Classics and $5 Mimosas first appeared on RestaurantNews.com.